a blog post by emailxender, an international SMTP EMAIL MARKETING provider
Email: The Trends To Come In 2018
1. Be clear with your message
Fear not, dear reader! Email statistics (and your marketing experts friends from Mailjet) are here for you. In this post we’ll walk you through the stats you should keep an eye on, why they are important, what the results can say about your emailing practices and overall marketing strategy, and how you can improve them.
2. The new -ization is town: humanization
We’ve talked about personalization and being more personal many, many times. In 2018, we’ll see more one-to-one emails, where it feels like each email you receive in your inbox is relevant to you as an individual – this is humanization. “How will this be achieved?”, I hear you ask. The answer is careful profiling of your data and smarter segmentation, with segments becoming smaller.
GDPR alarm bells⏰going off again!Profiling will still be possible under GDPR, but again you need to be transparent with what data you are collecting and how you’re using it. Humanization will see the rise of data-driven emails that respect customer privacy, and help you to truly deliver the right message, at the right time, to the right recipient.
3. Interactivity that eases the experience
At the beginning of the year we conducted a study to understand where consumers and email experts think email will evolve into over the next 5 years. One of the big takeaways was that consumers want an easy experience. Interactive features like emails where you can shop within the inbox, without clicking through to a website, and product customization options within the email can help ease the experience for the consumer, as well as offer another dimension to your static emails. In 2018, we hope to see marketers braving new technologies and adding layers to their emails. At Mailjet, we hoped 2017 would be the year of the interactive email, but alas we were disappointed as interactive features are still yet to be widely adopted by marketers. However, now you know consumers crave them, it’s time to get cracking.
4. Talk to the transactions… I mean engaged 😏
We’re not saying talk to your engaged friends, but the customers you should put a ring on.
How? Simply by adding a marketing layer to your transactional emails. We’ve spoken about this many times before, but we are still not seeing the marketing and tech teams working together on this one. Marketers should embrace their technical colleagues, as they are emailing your most engaged group of customers and add marketing elements to your company’s most desired emails. So in 2018, we’ll see marketers conversing with the already engaged audience.
That’s it for this year, folks. You can find other 2018 email marketing trends on this great blog. Let’s make 2018 the year we finally get around to implementing the lThat’s it for this year, folks. You can find other 2018 email marketing trends on this great blog. Let’s make 2018 the year we finally get around to implementing the latest version of these email trends. So now you know what to implement, all that is left to be said is… LET’S GET EMAIL RIGHT IN 2018!atest version of these email trends. So now you know what to implement, all that is left to be said is…
LET’S GET EMAIL RIGHT IN 2018!