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Choosing the right font for your emails is more important than you might think! Similar to alt attributes (which are often forgotten about), font choice can increase web accessibility for those with a situational or permanent disability. You’ll want to think beyond aesthetics and how your email looks, to how accessible it is on a screen to a wider…

Working in the email space, it’s very clear just how many people send emails (we have millions of emails being sent through our servers on a daily basis) and email is still the most effective permission-based communication channel. In 2020, we can expect the number of email users to climb to a staggering 4 billion worldwide…

We Understand How Frustrating It Can Be If Your Emails Aren’t Sending, So We’ve Put Together A Quick Troubleshooting Checklist To Help. Our Customer Support team are always available but sometimes simple issues can be resolved without needing to wait for a response. By following our troubleshooting tips, you’ll be able to rule out…

Follow our top tips on creating subject lines below and watch your open rates increase dramatically. Most email clients will shorten your subject line. So, they need to be clear, precise and supported by a pre-header. Ideally, the subject line should tell the reader exactly what the email is going to be about before they actually open it. “Length of subject…

When done well, email marketing is a terrific digital marketing strategy that can drive a ton of traffic and generate new leads to your website. In fact, according to several studies, email marketing produces $44 for every $1 spent. If that isn’t a pretty amazing ROI, I don’t know what is! With email marketing, you can reach your target audience regularly…

Multiple studies show that the BEST day to send an email is Tuesday, closely followed by Thursday. If you think about it, these results make a lot of sense (although, not to be taken as gospel). Fewer people are going to pay close attention to non-urgent emails on Monday as they are busy catching up after the weekend. Then, Thursday is the perfect day…

Email marketing is not dying at all, but actually gaining momentum. And there is more and more evidence supporting this thesis every year. Being a more powerful tool than Facebook and Twitter, the email newsletter is guided by certain rules, without which you cannot evaluate its effectiveness. There is no secret here. Just the word “segmentation”…

There has been a lot of talk in recent years about data protection, partly because of the leaks and data abuses we hear about almost daily. It’s also because of the many major privacy regulations that pop up in response to these abuses. In light of all of this, email masking has become more important than ever before. Whether you wish to…

In the mind of many marketers, emailing is mostly about having a contact list, coming up with engaging content ideas (from the subject line to CTAs), and pressing send, with the satisfaction of a job well done. Yet, funny enough, this is just half of the job. There is more to emailing than justThere is more to emailing than just sending campaigns or…

One of the core principles of GDPR is transparency. This doesn’t just apply to your subscription forms or your privacy policy, but also your email communications. In 2018, it will be ever important to get your message across in a clear and concise way, so your customers know exactly what is expected of them and what you want them to do…

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